Lifestyle Branding - 7 to 8 March 2017

Time: 9:00am - 5:00pm Download PDF
Venue: CEE@IBA,Karachi Reg Form
Info: ceeinfo@iba.edu.pk  
Contact: Tel: (0213) 8104700 (Ext:1804, 1807, 1809)  
  • Introduction

    Can you define your brand in 7-seconds?

    Successful brands stand-out for something. A single-idea.Simple.And communicate seamlessly with their target market.

    Developing, building and managing great brands require exceptional consumer insights, excellent creativity and eventually a highly focused communication strategy. Building insanely different and memorable brands in a highly cluttered market is an extremely daunting task.

    The Workshop concentrating on the process of building brands will articulate how successful brands have innovatively used latest Brand-building tools. The participants will be exposed to unique marketing approaches to reach out to their target audience increasing their customer- base.

    With case studies and live examples, audience will be captivated to see how through cross-cultural communication, local brands have crossed into international boundaries creating global brands.

    What makes Apple, Diesel, Crombie & Fitch, Patanjali, Desi Kaur, Petagonia, Vans, Microsoft, Samsung, Coke, Oreo and Harley Davidson super brands?

  • Faculty
    Akhtar Mahmud:

    Mr. Akhtar Mahmud is currently CEO, Brand Image - a marketing consultancy specializing in Branding, Advertising and Consumer Insights. He brings 30 years of corporate exposure mainly from Multi-National Companies in senior marketing positions to corporate leadership.

    Mahmud has been conducting Training and Development programs for Banks, MNCs, local conglomerates, IBP, PIQC and leading T&D organizations. Market research and consultancy projects for BBC, United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods Novartis, GETZ, Pfizer, Searle, Sandoz, Hilton, OBS, Sanofi and NGOs are few of the key programs undertaken by him.

  • Learning Outcomes
    • Master the brand building process.
    • Understand how data-based marketing is used to create differentiated and targeted Positioning.
    • Movement Marketing & Story telling
    • Millennial segmentation
    • Retail Branding
    • How to build Authority, Solution, Iconic & Lifestyle brands?
  • Who Should Attend?
    • Brand management teams & enthusiasts.Entrepreneurs.Advertising Groups, Marketing Services Personnel & PR professionals
  • Fees
    PKR 40,000/participant:
    • Inclusive of Course material, IBA Workshop Certificate, Lunch, Refreshments & Business networking
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