4 Months - Diploma in

Strategic Marketing

About Program

Marketing leadership is about mobilizing the organization internally so that it keeps improving, innovating, adapting and delivering while externally focusing relentlessly on customer needs.

Diploma in Marketing will help those who want to attain corporate leadership through Marketing!

Marketing is Demand management. Selling at a profit! Understanding customer needs. And fulfil¬ling them through Products & Services. This is achieved through an ongoing communication exchange-regular and consistent-to build a trust. Which eventually creates loyalty and repeat customers for brands.

The programme encompasses four major areas: Digital Marketing, Advance Consumer Behavior, Brand Management and Advertising.

Spanning over 4-months, the Diploma will have week-end classes only on Saturday & Sundays.

Diploma Objectives

  • Develop Market Strategies
  • Capturing Market Insights through Research and Consumer behavior techniques
  • Creating long-term growth
  • Pricing methods
  • Segmentation and Target marketing
  • Building strong brands
  • Developing Iconic, Cult and Lifestyle Brands.
  • Positioning, re-positioning and de-positioning brands
  • Extending brands into different categories
  • Creating effective TV commercials, Print ads, Digital marketing campaigns and Publicity
  • Managing GRPs, CPRP, and Effective Reach & Frequency.

Who Should Attend

  • All those aspiring to make marketing their career.
  • Current Marketing job holders to further galvanize their Marketing skills for faster growth


An applicant must have:

  • A bachelor's degree from HEC recognized educational institution in any area of study.
  • An adequate post qualification work experience.


Learning from the best practices & functions of projects around the world:

  • Lecture
  • Project (Live business cases from the organizations)
  • Group Activities / Simulations/ Syndicate
  • Learning Management System
  • Learning from the practitioners
  • Guest Speakers
  • In-depth study of various projects in Pakistan
    • Manual
    • Case Studies
    • International Journals
    • Text Books

Enrollment Criteria

  • Enrollments will be based on Panel Interviews.
  • Each application will be thoroughly screened and will only be accepted if deemed suitable for the program.
  • Nominations with incomplete application forms and incomplete documents will not be entertained.

Important Note

IBA-CEE will follow IBA and Government of Sindh advisory for on-campus classes

IBA CEE Cancellation Policy for Diploma Programs

Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.

Program Fee

Program Fees: PKR 150,000/- (excluding of 5% SST)

20% early bird discount will be offered for registering before December 20, 2023.

Early bird discount unavailable for students opting to pay fee in installments

Fee Includes: Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books, stationery, lunch and refreshments.

Registration fees PKR 1,000/-


Payment is due upon receipt of the acceptance of participants to the program along with the invoice.

Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.

Meezan Bank Details
Account Title IBA Karachi
A/c Number 9911-0101960067
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
Currency PKR

Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi

No refund or adjustment will be made once the registration is confirmed in the program.

Registrations Open Strategic Marketing
Time: Sat 2:30pm – 5:30pm
Sat 6:00pm – 9:00pm
Sun 10:00am – 1:00pm
Sun 2:00pm – 5:00pm
Venue: City Campus
Email: ceeinfo@iba.edu.pk
Contact: Tel: (0213) 8104700
(Ext: 1814, 1808, 1809, 1812)


  • Registration 2 Feb 2024
  • Online Forms availability 2 Feb 2024
  • Submission of forms deadline July 5, 2024
  • Interviews & Enrollment offers July 10, 2024
  • Fee and Document Submission July 15, 2024
  • Orientation Ceremony August 3, 2024
  • Class commencement August 3, 2024


  • 1Advance Consumer Behavior
  • 3Brand Management
  • 2Digital and Social Media Marketing
  • 4Advertising


Faisal Hayat

Faisal Hayat
Regional Trade Marketing Manager, Tapal Tea Pvt. Ltd.

"Strategic Marketing Course at IBA was truly learning experience and it helps to know, learn, adapt and implement emerging trends of the marketing... read more

Mian Zulfiqar Ali Shah

Mian Zulfiqar Ali Shah
Head of Sales
Bayer Healthcare Pakistan

"My learning journey with IBA has been an amazing experience that entirely changed my conventional marketing approach in to a strategic marketing mindset...read more

Muhammad Asim Khan

Muhammad Asim Khan
Assistant Manager Business development and marketing, Valiant Corporation.

"I enrolled into the diploma in strategic marketing, to improve my knowledge and learn new implementable theories in the field... read more

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