Many business owners list access to capital as being their number one barrier to growth. While capital is critical to the growth of any business, raising money from investors and banks is still one of the most misunderstood skill-sets across the business landscape. Financial capital comes in various forms such as debt versus equity, working capital versus long-term capital, and short term debt versus long term debt. We will cover the specific reasons why a business owner should pursue a particular type of capital, the available sources of each kind of capital and the advantages and disadvantages of each type of capital. We will also discuss the capital raising process through case studies of each business class.