From Market Insight to Brand Leadership — Master it All.
Markets in Pakistan and the region are becoming increasingly competitive, fragmented, and customer-driven. Organizations today require marketing professionals who can move beyond promotion and communication, and instead contribute to strategy, growth, and value creation.
The Diploma in Strategic Marketing is designed for professionals who seek to develop a structured, strategic understanding of marketing, enabling them to make informed decisions across branding, customer engagement, pricing, and go-to-market execution in local and regional contexts.
The program enables participants to:
By the end of this program, you will:
Upon completion, participants will be able to:
Admission Criteria
This program is suited for:
Learning from the best practices & functions of projects around the world:
3 months
Class timings: Saturday 2 PM till 9 PM & Sunday 10 AM till 5:15 PM
Location: In-person classes will be held at City Campus, IBA Karachi.
The diploma program includes engaging guest speaker sessions, industry visits, and insights from experts representing our partner institutions. It also features group projects and comprehensive assessments to ensure a well-rounded learning experience.
Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.
Once registered and enrolled in a diploma, transfers are not allowed.
PKR 175,000 + 3% SST
Early Bird Discount: 15 % till February 15, 2026
Phone No. : (021) 38104701 Ext: 1809, 1812, 1822
Payment is due upon receipt of the acceptance of participants to the program along with the invoice.
Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.
Meezan Bank Details
A/C #: 9911-0112468842
IBAN: PK49MEZN0099110112468842
TITLE: INSTITUTE OF BUSINESS ADMINISTRATION KARACHI (CEE)
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
Currency PKR
SWIFT Code MEZNPKKA
Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi
No refund or adjustment will be made once the registration is confirmed in the program.