IBA - Center for Executive Education

About Program

Marketing leadership is about mobilizing the organization internally so that it keeps improving, innovating, adapting and delivering while externally focusing relentlessly on customer needs.

Diploma in Marketing will help those who want to attain corporate leadership through Marketing!

Marketing is Demand management. Selling at a profit! Understanding customer needs. And fulfil¬ling them through Products & Services. This is achieved through an ongoing communication exchange-regular and consistent-to build a trust. Which eventually creates loyalty and repeat customers for brands.

The programme encompasses four major areas: Digital Marketing, Advance Consumer Behavior, Brand Management and Advertising.

Spanning over 4-months, the Diploma will have week-end classes only on Saturday & Sundays.

Diploma Objectives

Develop Market Strategies
Capturing Market Insights through Research and Consumer behavior techniques
Creating long-term growth
Pricing methods
Segmentation and Target marketing
Building strong brands
Developing Iconic, Cult and Lifestyle Brands.
Positioning, re-positioning and de-positioning brands
Extending brands into different categories
Creating effective TV commercials, Print ads, Digital marketing campaigns and Publicity
Managing GRPs, CPRP, and Effective Reach & Frequency.

Who Should Attend

All those aspiring to make marketing their career.
Current Marketing job holders to further galvanize their Marketing skills for faster growth

Eligibility

An applicant must have:

A bachelor's degree from HEC recognized educational institution in any area of study.
An adequate post qualification work experience.

Pedagogy

Learning from the best practices & functions of projects around the world:

Lecture
Project (Live business cases from the organizations)
Group Activities / Simulations/ Syndicate
Learning Management System
Learning from the practitioners
Guest Speakers
In-depth study of various projects in Pakistan
- Manual
- Case Studies
- International Journals
- Text Books

Enrollment Criteria

Enrollments will be based on Panel Interviews.
Each application will be thoroughly screened and will only be accepted if deemed suitable for the program.
Nominations with incomplete application forms and incomplete documents will not be entertained.

Important Note

IBA-CEE will follow IBA and Government of Sindh advisory for on-campus classes

IBA CEE Cancellation Policy for Diploma Programs

Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.

Program Fee

PKR. 175,000/- Exclusive of 5% SST

Earlybird Discount Date:
20% early bird discount will be offered for registering before March 1, 2025.

Fee Includes: Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books, stationery, lunch and refreshments.

Registration fees PKR 1,000/-

Payment

Payment is due upon receipt of the acceptance of participants to the program along with the invoice.

Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.

Meezan Bank Details
Account Title IBA Karachi
A/c Number 9911-0101960067
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
Currency PKR
SWIFT Code MEZNPKKA

Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi

No refund or adjustment will be made once the registration is confirmed in the program.

Registration Open

Time:	Sat 2:30pm – 5:30pm Sat 6:00pm – 9:00pm Sun 10:00am – 1:00pm Sun 2:00pm – 5:00pm
Venue:	City Campus
Email:	ceeinfo@iba.edu.pk
Contact:	Tel: (0213) 8104700 (Ext: 1814, 1808, 1809, 1812)