Marketing leadership is about mobilizing the organization internally so that it keeps improving, innovating, adapting and delivering while externally focusing relentlessly on customer needs.
Diploma in Marketing will help those who want to attain corporate leadership through Marketing!
Marketing is Demand management. Selling at a profit! Understanding customer needs. And fulfil¬ling them through Products & Services. This is achieved through an ongoing communication exchange-regular and consistent-to build a trust. Which eventually creates loyalty and repeat customers for brands.
The programme encompasses four major areas: Digital Marketing, Advance Consumer Behavior, Brand Management and Advertising.
Spanning over 4-months, the Diploma will have week-end classes only on Saturday & Sundays.
An applicant must have:
Learning from the best practices & functions of projects around the world:
IBA-CEE will follow IBA and Government of Sindh advisory for on-campus classes
Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.
Program Fees: PKR 150,000/- (excluding of 5% SST)
20% early bird discount will be offered for registering before June 23, 2023.
Discount available for students paying their fees in one go
Early bird discount unavailable for students opting to pay fee in installments
Fee Includes: Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books, stationery, lunch and refreshments.
Registration fees PKR 1,000/-
Payment is due upon receipt of the acceptance of participants to the program along with the invoice.
Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.
Meezan Bank Details
Account Title IBA Karachi
A/c Number 9911-0101960067
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
SWIFT Code MEZNPKKA
Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi
No refund or adjustment will be made once the registration is confirmed in the program.
Regional Trade Marketing Manager, Tapal Tea Pvt. Ltd.
"Strategic Marketing Course at IBA was truly learning experience and it helps to know, learn, adapt and implement emerging trends of the marketing... read more
Mian Zulfiqar Ali Shah
Head of Sales
Bayer Healthcare Pakistan
"My learning journey with IBA has been an amazing experience that entirely changed my conventional marketing approach in to a strategic marketing mindset...read more
Muhammad Asim Khan
Assistant Manager Business development and marketing, Valiant Corporation.
"I enrolled into the diploma in strategic marketing, to improve my knowledge and learn new implementable theories in the field... read more