About Program
The Strategic Marketing Diploma, approved by the Chartered Institute of Marketing (CIM), UK, equips professionals with the skills to thrive in the dynamic marketing world.
This program is designed to empower marketing professionals and aspiring strategists with the skills to develop, implement, and manage high-impact marketing strategies. Whether you are looking to advance your career or drive business growth, this diploma will provide the tools to excel in strategic decision-making and leadership.
Topics Covered
The program delves into the core aspects of strategic marketing, including:
- Strategic Marketing Planning and Implementation
- Market Analysis and Consumer Insights
- Competitive Positioning and Brand Strategy
- Digital Marketing and Omnichannel Strategies
- Marketing Metrics, ROI, and Performance Analysis
- Innovation and Trends in Marketing
- Global Marketing Strategies
- Leadership in Marketing and Change Management
Learning Outcomes
By the end of this program, you will:
- Master the art of developing and executing strategic marketing plans.
- Gain insights into consumer behavior and market dynamics.
- Learn to leverage digital tools and platforms for strategic advantage.
- Develop skills to measure and optimize marketing performance.
- Enhance your leadership capabilities to drive marketing success.
- Earn a globally recognized diploma that sets you apart in the industry.
Curriculum
1. Advance Consumer Behavior
2. Digital and Social Media Marketing
3. Brand Management
4. Advertising
Eligibility Criteria
- Minimum 14 years education is required.
- An adequate and relevant post-qualification work experience.
Admission Criteria
- Each application will be thoroughly screened, and will only be accepted if deemed suitable for the program.
- Nominations with incomplete application forms and incomplete documents will not be entertained.
Who Should Attend
- Marketing managers and professionals seeking to enhance their strategic skills.
- Business owners and entrepreneurs looking to drive growth through marketing.
- Aspiring marketers aiming to build a career in strategic roles.
- Anyone passionate about mastering the art of strategic marketing.
Eligibility
An applicant must have:
- A bachelor's degree from HEC recognized educational institution in any area of study.
- An adequate post qualification work experience.
Program Schedule
- 16 Weeks: A structured yet flexible duration to suit your schedule.
- Saturday Only Classes: Convenient for working professionals.
- Class Timings: 2:00 PM to 9:00 PM.
- Location: In-person classes will be held at City Campus, IBA Karachi.
Pedagogy
Learning from the best practices & functions of projects around the world:
- Lecture
- Project (Live business cases from the organizations)
- Group Activities / Simulations/ Syndicate
- Learning Management System
- Learning from the practitioners
- Guest Speakers
- In-depth study of various projects in Pakistan
- Manual
- Case Studies
- International Journals
- Text Books
Enrollment Criteria
- Enrollments will be based on Panel Interviews.
- Each application will be thoroughly screened and will only be accepted if deemed suitable for the program.
- Nominations with incomplete application forms and incomplete documents will not be entertained.
Important Note
IBA-CEE will follow IBA and Government of Sindh advisory for on-campus classes
IBA CEE Cancellation Policy for Diploma Programs
Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.
Program Fee
Fee Includes: Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books, stationery, lunch and refreshments.
Registration fees PKR 1,000/-
Payment
Payment is due upon receipt of the acceptance of participants to the program along with the invoice.
Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.
Meezan Bank Details
Account Title IBA Karachi
A/c Number 9911-0101960067
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
Currency PKR
SWIFT Code MEZNPKKA
Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi
No refund or adjustment will be made once the registration is confirmed in the program.
