About Program
From Market Insight to Brand Leadership — Master it All.
Markets in Pakistan and the region are becoming increasingly competitive, fragmented, and customer-driven. Organizations today require marketing professionals who can move beyond promotion and communication, and instead contribute to strategy, growth, and value creation.
The Diploma in Strategic Marketing is designed for professionals who seek to develop a structured, strategic understanding of marketing, enabling them to make informed decisions across branding, customer engagement, pricing, and go-to-market execution in local and regional contexts.
Program Objectives
The program enables participants to:
- Understand marketing as a strategic business function
- Analyze markets, customers, and competitive dynamics
- Develop and execute effective marketing strategies
- Strengthen brand positioning and customer value propositions
- Align marketing initiatives with business objectives
Program Coverage
By the end of this program, you will:
- Master the art of developing and executing strategic marketing plans.
- Gain insights into consumer behavior and market dynamics.
- Learn to leverage digital tools and platforms for strategic advantage.
- Develop skills to measure and optimize marketing performance.
- Enhance your leadership capabilities to drive marketing success.
- Earn a globally recognized diploma that sets you apart in the industry.
Program Structure
- Weekend-based format suitable for working professionals
- Delivered by IBA faculty and experienced marketing practitioners
- Case discussions, applied tools, and peer learning
- Emphasis on real market challenges and decision-making
Learning Outcomes
Upon completion, participants will be able to:
- Develop and implement effective marketing strategies
- Strengthen brand positioning in competitive markets
- Make data-informed marketing decisions
- Contribute more strategically to organizational growth
Eligibility Criteria
- Minimum 14 years education is required.
- An adequate and relevant post-qualification work experience.
Admission Criteria
- Each application will be thoroughly screened, and will only be accepted if deemed suitable for the program.
- Nominations with incomplete application forms and incomplete documents will not be entertained.
Who Should Attend
This program is suited for:
- Marketing and brand managers
- Sales and business development professionals
- Entrepreneurs and business owners
- Product and category managers
- Professionals transitioning into marketing leadership roles
Pedagogy
Learning from the best practices & functions of projects around the world:
- Lecture
- Project (Live business cases from the organizations)
- Group Activities / Simulations/ Syndicate
- Learning Management System
- Learning from the practitioners
- Guest Speakers
- In-depth study of various projects in Pakistan
- Manual
- Case Studies
- International Journals
- Text Books
Program Schedule
- 16 Weeks: A structured yet flexible duration to suit your schedule.
- Saturday Only Classes: Convenient for working professionals.
- Class Timings: 2:00 PM to 9:00 PM.
- Location: In-person classes will be held at City Campus, IBA Karachi.
- The diploma program includes engaging guest speaker sessions, industry visits, and insights from experts representing our partner institutions. It also features group projects and comprehensive assessments to ensure a well-rounded learning experience.
IBA CEE Cancellation Policy for Diploma Programs
Upon receipt of Provisional Enrollment's Confirmation Email from IBA-CEE, the program fee is due. No refund or adjustment will be made for any reasons after that email. Cancellation request must be made in writing before the receipt of Provisional Enrollment's Confirmation email.
Program Fee
PKR 175,000 + 3% SST
Early Bird Discount: 15 % till February 15, 2026
Phone No. : (021) 38104701 Ext: 1809, 1812, 1822
Payment
Payment is due upon receipt of the acceptance of participants to the program along with the invoice.
Payment can be made using Online Banking or ATM Machine or Direct Bank Deposit in the branch of any bank, into the following bank account of IBA Karachi and share the deposit receipt which has the Paid Amount and Transaction ID written on, in reply to the Provisional enrollment's email.
Meezan Bank Details
A/C #: 9911-0112468842
IBAN: PK49MEZN0099110112468842
TITLE: INSTITUTE OF BUSINESS ADMINISTRATION KARACHI (CEE)
Bank Name Meezan Bank Limited
Branch Jubilee Market Branch
Br. Code 9911
Currency PKR
SWIFT Code MEZNPKKA
Bank Address Meezan Bank Ltd, Jubilee Market Branch, Karachi
No refund or adjustment will be made once the registration is confirmed in the program.
