Purpose in Practice: How to Transform Your Organization

By the end of this program, participants will be able to:

• Discover and clearly articulate their organization’s purpose
• Understand key challenges, pitfalls, and best practices through real-world examples
• Develop strategies to institutionalize purpose across the organization
• Build leadership capabilities to translate purpose into actionable strategies

Key insight emphasized:

Purpose is not ethics or responsibility—it is the heart of organizational performance.

Nadia Sayeed
Corporate Trainer And Professional Development
A business person by education, with an experience in academia for the last twenty-two years at the Institute of Business Administration (IBA). Over the years, I have made my mark in the field of corporate training by interacting with a diverse set of training needs. I am a corporate trainer at the Centre for Executive Education, IBA and have many years of experience as a training and development consultant. From the public sector to NGOs from Multinational FMCGs to local banks, I have had an exposure to a variety of training situations.

My expertise is business and managerial communication, both written and verbal, as well as soft skill training, personal grooming, professional development and leadership. With the change in corporate dynamics and managerial roles, I have engaged with many teams on topics on workplace diversity and safety, cultural and gender inclusivity, women leadership and empowerment and assertive communication. The need for personalized coaching and development led to training interventions in Executive Mentoring and Coaching programs.

I design my programs to meet the needs of the audience and create learning environments where individuals feel capable and empowered to lead successful personal and professional lives.

My inspiration comes from the freedom to be creative in the work place, the potential for spontaneity and the goal of creating an impact.

Professional Experience
Academic
2000-present Faculty, Department of Management and Social Sciences, IBA
2010- present Program Lead, Personal Effectiveness and Leadership Program, IBA
Corporate Training
2020-present Consultant Trainer and Executive Coach, Learning Minds
2008- present Corporate Trainer, Centre for Executive Education, IBA
2008-present Training and Development Consultant
2008-present Professional Development Coach

Training Clients
Unilever Pakistan, Fauji Fertilizer Corporation, The Hub Power Company (HUBCO), Pakistan Mortgage and Refinancing Company (PMRC), K Electric, ICI Pakistan Limited, Systems Limited, Interloop Limited, Premier Systems (Pvt) Ltd, Pak Brunei Investment Company Ltd, Central Depository Company of Pakistan (CDC), State Bank of Pakistan, Habib Bank Pakistan Ltd, Engro Corporation, Bank Alfalah Ltd, Mashreq Bank, Shell Pakistan Ltd, Novartis Pakistan, GlaxoSmithKline Pakistan, Getz Pharma (PVT) Limited, Siemens Pakistan, Century Paper and Board Mills, Centegy Technologies, 1 Link Limited, Chevron Pakistan Lubricants (Pvt) Ltd, Martin Dow, Sind Revenue Board, The British Council, Australian Awards Program.

Training Expertise

• Executive Coaching: Inspiring Performance at Work
• Business and Managerial Communication: Impact, Engagement and Results
• Business Writing: Creating Impact and Response Through Effective Writing Mechanics
• Presentation Skills: The Art of Influencing and Engaging
• Personal Grooming, Professional Development and Leadership: Creating Personal Impact
• Personal Effectiveness and Leadership: Managing the Self
• Personal Communication Skills: Self Presentation and Image Building
• Diversity and Gender Sensitization: Understanding the Impact of Social Dynamics in the Workplace
• Cultural Inclusivity: Women Leadership and Empowerment
• Assertive Communication and Speaking with Impact
• Negotiation Skills: The Win Win Game
• Conflict Management: Working Towards Synergy
• Decision Making: Implementing Possibilities
• Time Management: Optimizing Time and Enhancing the Ability to Deliver Results

Training Methodology

• Coordinating and conducting small group and individual training sessions based on staff and organizational learning needs.
• Leading learning enhancement sessions to improve knowledge and people skills for workplace success and advancement.
• Managing development, implementation, and continuous improvement of training programs, including ongoing learning opportunities organization wide.
• Scheduling weekly internal sessions to groups of 25+ employees across three-month training periods
• Conducting one on one executive coaching sessions through personality assessments and feedback mechanism
• Delivering virtual and live classroom training while identifying training gaps
• Working with corporate leadership to assess existing courses and develop programs to fill gaps.
• Delivering training in leadership, soft skills and workplace behaviors
• Participating in annual training schedule planning

Education

1998 MBA,            Institute of Business Administration

• Organizational Purpose: Why Do Businesses Exist?
• Case Study: Merck
• Designing Organizational Purpose: Key Steps & Strategies
• Frameworks linking purpose to superior performance
• Leveraging resources and capabilities to achieve purpose
• Purpose-driven leadership characteristics

• CEOs, Managing Directors, and Senior Executives
• Business Unit Heads and Functional Leaders
• Strategy, Sustainability, ESG, and Corporate Affairs Leaders
• Senior Managers responsible for organizational transformation and long-term strategy

IBA CEE Cancellation Policy for Open Enrollment Programs:

In the event of participant's cancellation, the following schedule will apply:

• 5 days before start of workshop - No cancellation
• Within 4 to 2 days prior to workshop Half program fee forfeiture
• Within 1 day and No Shows - Full program fee forfeiture

Cancellation notification must be made in writing to CEE.

Postponement
Due to any unavoidable circumstances, the workshop may be postponed by the institute. In case of postponement, the institute will refund full fee of the program or the participant may opt to defer his/her registration to the next program.

Substitute
Substitutes will be taken at least 2 days prior to the workshop. Should we be unable to accept your application for any reason, your payment (cheque/draft) will be returned to you.

Deferrals
All registrations deferrals must be requested in writing at least 2 days prior to the workshop. Send a note to the Program Registration Team indicating that you wish to have your registration deferred to another session of the same program within one year. The deposited fee will be carried forward. Please note that only one transfer is permitted. After one year, the deposited fee will be fully forfeited.