Program Faculty:

Zubair Ahmed Siddiqui
General Manager Corporate
Marketing, Communications
& Training, PharmEvo

Abdus Samad Siddiqui
Director Marketing,
PharmEvo

Guest Speakers:

Syed Jamshed Ahmed
Deputy CEO, PharmEvo
& Executive Director ILE

Shahid Ghoury
Managing Director,
SciLife Pharma

Muhammad Adnan Azam
General Manager Learning
Innovations PharmEvo & Board
Member ILE

1. Unleash the secret formula for creating robust brands that become invaluable assets for your organization
2. Develop a compelling brand positioning statement and a value proposition that resonates with your target audience
3. Uncover the leverage points through patient flow model
4. Harness the power of Branding with Purpose (CSR) to supercharge your brand's impact
5. Learn the art of Execution to improve your speed to market
6. Ignite the flames of creativity to design innovative products

Apply Your Learning:

• Learn and test frameworks and Tools from industry experts against your own brand
• Turn theory into practice with actionable insights on pharma brand management
• Create your own brand strategy reviewed by the program director and guest speakers

SPARK YOUR CREATIVE GENIUS
by Muhammad Adnan Azam
General Manager Learning Innovations
PharmEvo & Board Member Institute of
Leadership Excellence

• Combine three Design Thinking Mindsets with Creativity Techniques for Innovative Product Design & Process Improvement

BRANDING WITH PURPOSE
by Syed Jamshed Ahmed
Deputy CEO, PharmEvo & Executive
Director Institute of Leadership Excellence

• Build your Brand Reputation & Customer Loyalty via Purpose-driven Brands

EXCELLENCE IN EXECUTION
by Shahid Ghoury
Managing Director, SciLife Pharma

• Learn to tackle day-to-day execution challenges with agility and stakeholder management through the story of the brand with massive success

Module 1:
Building a Competitive & Sustainable Brand Strategy

Module 2:
Making Decisions based on Leverage Points

Module 3:
Crafting & Communicating your Brand Story for Impact

Module 4:
Executing your Brand Strategy

This program is designed for:

• Aspiring product managers who are motivated to lead and ignite change in brand management practices in their organizations.
• Experienced professionals who are interested in learning more about the emerging trends and would like to enrich their knowledge in Pharmaceutical Brand Management.
• Fresh pharmacists and fresh business graduates (must have completed their degrees) looking to make a career in Pharmaceutical Brand Management.

Massive Discounts Available for:

Marketing Executives, Brand Managers & Pharmacists who are at the initial stage of their careers
Marketing Executives, Brand Managers & Pharmacists who have secured 3.0+ GPA in their last academic degrees

IBA CEE Cancellation Policy for Open Enrollment Programs:

In the event of participant's cancellation, the following schedule will apply:

• 5 days before start of workshop - No cancellation
• Within 4 to 2 days prior to workshop Half program fee forfeiture
• Within 1 day and No Shows - Full program fee forfeiture

Cancellation notification must be made in writing to CEE.

Postponement
Due to any unavoidable circumstances, the workshop may be postponed by the institute. In case of postponement, the institute will refund full fee of the program or the participant may opt to defer his/her registration to the next program.

Substitute
Substitutes will be taken at least 2 days prior to the workshop. Should we be unable to accept your application for any reason, your payment (cheque/draft) will be returned to you.

Deferrals
All registrations deferrals must be requested in writing at least 2 days prior to the workshop. Send a note to the Program Registration Team indicating that you wish to have your registration deferred to another session of the same program within one year. The deposited fee will be carried forward. Please note that only one transfer is permitted. After one year, the deposited fee will be fully forfeited.