• Clarity on fundamentals as well as advance export strategies
• Realization as to whey adopt strategic and long-term approach towards exporting
• Roadmap for developing export plans that ensure profits and business growth
• Sustainable revenue streams from overseas markets and foreign distributors
• Extend your range of tools for export marketing and develop skills to utilize them
• Make an ideal marketing mix of available techniques that suits your product/industry
• Build corporate image through effective participation in trade fairs and digital media
• Ability to undertake own detailed / systematic export marketing research
• Lunch and tea-breaks provide good opportunity to network / interact with participants from diversified industries / firms and generate business leads

• What is strategic export marketing? Role of strategy and logistics in competing globally
• An overview of Pakistan's main export products / categories and leading foreign markets
• Role of TDAP, Chambers / Associations & Pakistan's Commercial Sections abroad
• Importance of free trade agreements in Pakistan's international competitiveness
• Marketing Tools (digital & offline) & their effective utilization for developing export business
• Role of E-Commerce in Developing International Business
• Exploring export markets through different ITC tools especially www.trademap.org
• Evaluation and selection parameters of potential global markets and their relevance
• Incorporating Trade Fairs into firm's Business Plan & Export Marketing Plan
• Importance of raw material planning and sourcing strategy in logistics
• Financial impact of Inventory management including cost of inventory vs. opportunity cost
• Effective export shipment planning including types of contracts (fixed & floating)
• Role of port congestion in supply chain planning
• Importance of communication with buyer for repeat business
• How to develop Export Marketing Strategy & Country Business Plans
• Case Study: A Pakistani Exporter Revamped its Strategy in UAE and Succeeded
• Format of EMP (Export Marketing Plan) and why it is important to have a documented plan
• List of TDAP's subsidized Trade Fairs, Single Country Exhibitions and Trade Delegations

• Export Managers, Head of Exports and Executives working for experienced exporters
• Entrepreneurs / Owners of SMEs who are interested to start exports and expand globally
• Government officials working for export & office bearers of Chambers / Associations
• Any individual who wants to learn Export Marketing Strategies and Logistics Management

IBA CEE Cancellation Policy for Open Enrollment Programs:

In the event of participant's cancellation, the following schedule will apply:

• 5 days before start of workshop - No cancellation
• Within 4 to 2 days prior to workshop Half program fee forfeiture
• Within 1 day and No Shows - Full program fee forfeiture

Cancellation notification must be made in writing to CEE.

Postponement
Due to any unavoidable circumstances, the workshop may be postponed by the institute. In case of postponement, the institute will refund full fee of the program or the participant may opt to defer his/her registration to the next program.

Substitute
Substitutes will be taken at least 2 days prior to the workshop. Should we be unable to accept your application for any reason, your payment (cheque/draft) will be returned to you.

Deferrals
All registrations deferrals must be requested in writing at least 2 days prior to the workshop. Send a note to the Program Registration Team indicating that you wish to have your registration deferred to another session of the same program within one year. The deposited fee will be carried forward. Please note that only one transfer is permitted. After one year, the deposited fee will be fully forfeited.